Whether it’s creating an email to clients, putting together external messaging, writing a big presentation or doing a speech to volumes of people over Zoom, communication, as they say, is key.
Now more than ever, getting cut-through is increasingly significant. The extent of digital communications has increased and selling in a near-abandoned market is a challenge. So, your message needs to be able to reach the right audience and get across your key message quickly and effectively.
Award-winning business journalist and corporate communication specialist, Charlie Corbett, joined us to outline the five rules to follow in order to become a first-class communicator in business. Charlie’s journalism career in finance and media spans almost two decades, and his book ‘The Art of Plain Speaking’ won the Best Short Book category at the Business Book Awards in 2019. His talk covers the core principles to navigate the current crisis and the longer-term more widely.
Across this webinar series and to help manage the uncertainty caused by the global Covid-19 crisis, we cover insights from experts to help businesses overcome new hurdles, challenges and identify opportunities.
Other events and recordings in this series: