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The Customer Comes First: Why ‘Voice of the Customer’ Analysis is Vital For Any M&A Process

​During a business acquisition, it’s often believed that customers will come along with the business purchase with no questions asked. But, unlike business assets, customers are not bought or sold in the same way. The M&A process can quickly alienate those treasured customers and lose vital value as a company changes hands and builds in different strategies. Acquisition process aside, toda...

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