Retail Round Up Nov 04
Faberge launches it’s first ad campaign
Fabergé, the luxury jeweller, is set to launch its first advertising campaign which will mark “a new era of contemporary creativity” for the brand. It was led by Fabergé’s managing and creative Director, Katharina Flohr and shot by Mario Testino. The campaign follows the relaunch of The House of Fabergé brand in 2009 when it revealed its first collection since the Russian revolution in 1917.
Mumsnet hands P&G “family friendly” endorsement
Procter & Gamble and Pearson will be among the first companies allowed to display a Mumsnet endorsement on marketing and packaging for products deemed “family friendly”. They have been handed "Gold" awards for their family credentials. Recognition was given to educational publisher Pearson for its "return to work" scheme for new parents, while P&G was praised for its commitment not to use peer-to-peer marketing or child brand ambassadors.
Sainsburys unveils David Beckham as new brand ambassador
Sainsbury’s has drafted in former England captain David Beckham to front campaigns encouraging kids to lead more active lifestyles. He will appear in activity to push the supermarket’s “One Million Kids Challenge” and “support” Sainsbury’s long-running Active Kids campaign. News of Beckham’s signing comes four months after celebrity chef Jamie Oliver announced he was parting company with the supermarket after eleven years.
Kraft will vote on it’s new identity in May
A shareholder vote to take place in May will decide the new name of Kraft Foods’ spin-off global snacks business, which will house UK operations including Cadbury. The announcement comes as Kraft, which is pushing ahead with plans to split into two companies, reported a rise in third-quarter earnings of 22% to $922m (£575.5m).
Levi Roots extending Reggae Reggae brand even further
Following on from Reggae Reggae sauces, ketchup, relishes, cooking sauces, ready meals, soft drinks, pizza, cookbooks and even a music festival, Reggae Reggae is now rolling out crisps to Tesco nationwide. Despite the name being used on many different products, branding experts believe that the brand is now being over-extended.
Profits at Imperial grow despite sliding tobacco volumes
Imperial Tobacco relied on growth in emerging markets as profits improved by more than 4% over the past year. "This good performance reflects the strength of our total tobacco portfolio,” said chief executive Alison Cooper. "We mitigated the impact of difficult conditions in Spain with gains elsewhere in the EU and excellent growth in the emerging markets of Eastern Europe, Africa and the Middle East and Asia Pacific.”
Unilever upbeat on emerging markets but Euro slowdown takes toll
Unilever today reported stronger than expected third-quarter results, with sales up more than 5% to €12.1bn (£10.4bn). Underlying sales in Western Europe dipped by 0.5%, with volumes down almost 3%. But the Pot Noodle maker said its performance in terms of market share was robust, despite the parlous state of many European economies.
Reckitt rises on renewed takeover chatter
Renewed talk of a £30bn takeover bid for Reckitt Benckiser prompted shares in the household goods to rise significantly in trading yesterday. Speculation that Reckitt could be the subject of a combined approach from Colgate and US private equity giant Kravis Kohlberg Roberts drove its value up by 2%.
Mobile accounts for 8% of Topshop ecommerce sales
Topshop leads in mobile retail sales with 8% of all online sales coming via the channel. Arcadia-owned high street fashion brand Topshop is seeing a higher proportion of sales via mobile than the average for retailers, after mobile sales grew by three to four times this year.