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FRESH FRIDAYS: FreshMinds talks Talent, Tinder and Tennis

Don't miss out on your chance to enter FreshMinds' graduate recruitment survey at the bottom of this blog... and win tickets to see world class tennis!

Attracting the best and the brightest people to join your company is a top priority for business leaders across the globe, but finding those people can require serious creativity (and a lot of hard work!) in your recruiting efforts. With research announcing this week that there are an increasing number of graduate roles being created there is a clear indication that the war for talent is gradually picking up. This means that employers need to focus on the best ways to find their target candidates, rather than expecting the candidates to find them.

A prime example of this kind of fresh thinking is a recent recruitment campaign launched by advertising and communications agency BJL, using a rather unprecedented platform...Tinder.

Tinder users who came into contact with the BJL profile were met with a picture of an empty seat and given an invitation to ‘swipe right’ if they’re looking to get their 'career off to a flyer'. In an effort to target graduates, and their ideal candidates, the Tinder profile had interests of advertising, PR, social media, marketing and other creative industries, and it's age was set as 23.

This is a great example of knowing where to find graduates and it just so happens that at the moment it's more than likely that you'll find them on Tinder! In April 2014, Tinder was rumoured to have more than 10 million active daily users, so BJL's method tapped into a vast resource, and quirky enough to really pique people's interest.

And they're not the only ones getting in on the act...

In fact, this graduate recruitment technique has also been adopted by Jobr, a sort of Tinder for recruitment that is making waves in the US. By  swiping right or left,  people looking for work are connected with job opportunities, while also helping recruiters to identify talent. Just like Tinder, this dual opt-in filters out roles that aren't the right match for an applicant and applicants that aren’t right for a job. Since it's launch in May, there are more than 1,000 recruiters in the US on the app already and users have swiped more than 3 million times.

Of course, the way you connect with graduates depends on your industry, kooky campaigns like that of BJL's may work for creative businesses, but it's worth noting that it was also supported by recruitment campaigns at universities across the country. By working alongside experts such as FreshMinds, who have an existing and constantly expanding candidate network, as well as the know-how to find that ideal candidate, you can make sure that no one slips through the net!

In fact, as we're so interested in finding out the latest trends in graduate recruitment, here at FreshMinds we have created a short survey with exactly this purpose...

Want to contribute to better understanding of graduate recruitment trends... oh, and win tickets to see world class tennis?


We want to hear from experts like you... We’re researching graduate recruitment trends and what the future holds, with a specific focus on the difficulty of hitting targets for graduate recruitment numbers, and how companies are overcoming this.

The survey should take no more than 5 mins to complete.

What’s in it for you?
• the buzz of contributing to a fascinating piece of research in your industry
• get ahead of your peers... you'll receive the research results first if you've taken the survey
• the chance to win 2 tickets to see the world’s top tennis talent in the final of the ‘Barclays ATP World Tour Finals’ at the O2 arena!

Want to chat about finding the best analytical graduates?

FreshMinds can help. We attract and manage a network of the most outstanding analytical graduates and early career candidates. We specialise in running end-to-end schemes, ‘topping-up’ our clients’ existing schemes, and placing candidates into individual roles.

We'd love to hear from you. Please drop us an email or give us a ring to chat about your graduate needs.

...and don't forget to complete our graduate recruitment survey!