Lien joined Freshminds in November 2018, and she now works with the managed projects side of the business, where she manages and delivers ad-hoc strategic projects, including growth strategy and market entry, lead generation and market mapping for top-tier companies across the world. She has a proven track record in competitive analysis, brand/product positioning and brand strategy across a variety of industries from FMCG and Professional services to Tech. She also has wide exposure working with international markets spanning from Asia-Pacific, South Africa, Europe and America
Lien completed her Masters in Culture, Consumption and Marketing at Royal Holloway, University of London. Due to her multicultural background, having lived in Hungary, Spain, England and Australia, she has developed a passion for exploring different cultures.
Lien is the face of the rice brand in Hungary and you can find her on supermarket shelves if you look closely.