The success of products, services and overall business achievement depends on a robust go-to-market (GTM) strategy. When a company has a defined and coherent framework that considers the customer, the market and what they want to achieve, then they have already taken steps to execute on it.
Overall, a GTM strategy is how the business is taking a product or service to the market and presenting it to the customer. Some core questions that need to be answered to get there are around how to understand the market, how to ensure that you’re getting the best out of your company, and how to put in a set of actions that will help manage any competitive behaviour.
Having a strategy defined allows businesses to develop the product or service and ensures that all key business units are aligned on the same plan. With clear objectives, this can then be measured, refined and iterated and allow the company as a whole to capture the market as well as maintaining its position in it.
Go-to-Market Conversations With Shane Heywood
We discussed go-to-market strategy with lead Consultant, Shane Heywood. With experience from firms including P&G, Acumen, Bain, Strategy& and PwC, Shane helps bring strategy to life for consumer brands, SMEs and start-ups.
Now working as an independent consultant on post-merger integration, market growth and digital projects, he talks to us about the best approaches for managing effective go-to-market strategy and shares his experience working across such projects.
Get in touch today to start the conversation and find out more about how we can help with your go-to-market strategy requirements.