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FRESH FRIDAYS: Schmoozing your way to success

by Ami Jayakrishnan and Chris Long August 07, 2015

Networking doesn’t come naturally to everyone, but it’s crucial for business success, and could even shape your future career.  The good news is, it’s a skill that can be learnt – with enough practice, it’ll become second-nature.

Bringing people together…

For any company, hosting events should be a no-brainer – a great way to meet people in the industry, and a surprisingly powerful business tool. They’re a one of the most effective ways to showcase your talented team, giving clients an insight into your organisation and its unique culture.

Networking is a great form of marketing– helping you to build both your profile, and your company’s. At its best, networking has the potential to boost your credibility, trust, professionalism, knowledge and expertise.

Mastering the skill…

Networking is not always an innate and instinctive quality. It’s an art that can be learned, honed and improved - the process of developing mutually gratifying and advantageous relationships with like-minded people and businesses. It involves stepping outside of one’s comfort zone in order to make the most of those all-important business meetings and events.

Our Networking Do’s and Don’ts…


  • “Elevator Pitch” 

  • Give business cards 

  • Follow up 

  • Listen and learn 

  • Be patient 

  • Prepare questions 


  • Be timid 

  • Cling to one person 

  • Be afraid to ask questions 

  • Avoid overzealous self-promotion 

  • Take Dutch courage too far 

Building strong and effective relationships is essential for your business, and your career. Make the most of networking opportunities, and you will reap the benefits, both on a personal and professional level.

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