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How are you branded?

by Annabelle Morris July 23, 2012

​Here at Freshminds, many first impressions of candidates are formed through a CV or social media such as Linkedin. It is therefore becoming more important than ever before to create and maintain a personal brand. This will differentiate yourself and help to ensure that you stand out from the proverbial crowd. 

Branding isn’t necessarily about what you like, but rather what potential employers like to see. It is a statement – whether that may be in writing or online that is all about gaining credibility, curiosity and increasing your likeability factor. 

How do I manage my personal brand? Below are a few pointers on how you can do exactly that…

Communication – It’s vital that you communicate properly, as this is how people create first impressions and ultimately judge you. Be concise and adjust the language you use according to your target audience.

Content – Ensure that you include a combination of both keywords and evidence of actions and accomplishments. There are certain words and phrases you should avoid as they are overused and as a result, often meaningless. These include:

• Team player
• Problem solver
• Results orientated
• Proven track record
• Extensive experience

Linkedin – Once your Linkedin page is 100% complete and up to date with as much (relevant) information as possible you want to attract as many people as possible to view it. There are a number of ways in which you can do this;

• Gain as many recommendations as you can.
• Update your status regularly.
• Join relevant groups and get involved with discussions.
• Connect with people you have met, even if only briefly. This will build your network and may provide useful contacts for the future.

As you can see, managing your personal brand has become increasingly important. Otherwise, you stay hidden from those you really want to see you.

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