Project

Greater London

Marketing Consultant, Educational Body

£500 - £650 per day

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As a result of completing their three year business strategy, a prestigious post-graduate education body are looking for a marketing analytics consultant to define, build and implement a framework to measure the impact of their marketing campaigns across all their open courses. You will be working alongside senior commercial stakeholders on:

  • Identifying all current acquisition channels, and analysis of lead volume and quality
  • Understanding the lead flow through nurture to conversion
  • Plotting out the touch points and identifying areas where leads are dropping out
  • Defining the process flow for leads designed to maximize conversion and/or engagement, incorporating existing technology
  • Establishing a commonly understood analytics and reporting framework to give visibility on campaign performance

Consultant Profile

  • Strong analytical background  and ability to deal with complex datasets
  • Marketing strategy experience, ideally with a strong digital emphasis
  • Understanding of CRM, content management and marketing automation technologies. Specifically experience of salesforce.com

Details

  • Location: Greater London
  • Start date: Early July
  • Duration: 8 weeks
  • Day rate: £500 - £650 ltd
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