Project

London

Freelance Global Marketing Director, FMCG

£1000 - £1500 per day

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A leading consultancy is looking for a marketing strategy consultant to support one of their global FMCG clients on a cost-reduction project; it is a follow up piece on a similar engagement successfully delivered in 2017. You will act as a Subject Matter Expert leading the team to conduct an analysis of their current marketing mix and making strategic recommendations on cost-savings to meet the company’s targets. This needs to be delivered by end of October 2018.

Objectives will include:

  • Drill down into current marketing mix, identifying the breakdown of digital/media marketing spend and its effectiveness/ ‘waste’
  • Embed best practice frameworks to ensure ROI on marketing spend
  • Undertake continuous analysis of competitive environment and consumer trends
  • Manage a variety of stakeholders from both the consumer goods company and the consultancy
  • Work globally with offices in the UK, US, South East Asia

Consultant profile:

  • Solid marketing experience at a senior/global level from a top FMCG company, either in the US or in Europe – P&L management, advertising/comms (digital and traditional – agency process), media management, brand strategy
  • An expert in FMCG global brands and how they function
  • Strategy consulting experience within leading consultancy firm is ideal
  • C-Suite stakeholder engagement experience

Details:

  • Start: 11th July 2018
  • Duration: 4 months
  • Location: Central London with occasional travel to key client markets
  • Day rate: £1,000 - £1,500 LTD (dependent on experience)
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