Alistair Leathwood crystal ball gazes for Marketing Week
12/11/2009The recent edition of Marketing Week, published today, sees Alistair Leathwood, managing director of FreshMinds Research, looking into his crystal ball to forecast what 2010 holds for market research. Co-creation is the name of the game, predicts Leathwood, as brands seek new ways of gathering research and developing products. Also on the rise are research communities, which promise to become more established as brands strive to better understand what the customer really wants.