Nikki Wright talks media brands with New Media Age
10/11/2009When it comes to media brands, according to recent research from FreshMinds, the nation's consumers are merely shrugging their shoulders with indifference. As Nikki Wright, senior research consultant at FreshMinds, explains in New Media Age's 'Analyst Speaks' column, people simply aren't engaging with media brands - even the BBC saw over a third of respondents in the 'don't care either way' camp. Sky was the only exception to the rule, polarising opinion more than any other brand. The question is: what does this mean for customer loyalty in the media sector?