Marketing publishes FreshMinds' Marmite effect research
21/09/2009Everyone knows that Marmite’s a brand you either love or hate, but do any other brands divide public opinion in the same way? A recent survey by FreshMinds Research, conducted exclusively for Marketing magazine, shows that when it comes to brand perception, its those brands that elicit indifference from consumers that should really be concerned. As Oscar Wilde once famously suggested: “There is only one thing in the world worse than being talked about, and that is not being talked about.”